{"id":3221,"date":"2017-04-26T08:35:49","date_gmt":"2017-04-26T06:35:49","guid":{"rendered":"http:\/\/www.blue-bears.com\/blog\/?p=3221"},"modified":"2017-04-26T08:36:00","modified_gmt":"2017-04-26T06:36:00","slug":"incubateur-the-family","status":"publish","type":"post","link":"http:\/\/www.blue-bears.com\/blog\/?p=3221","title":{"rendered":"Incubateur : The Family"},"content":{"rendered":"<p><a href=\"https:\/\/www.thefamily.co\/\">https:\/\/www.thefamily.co\/<\/a><\/p>\n<p><!--more--><\/p>\n<h3>Pitch : Quel est le probl\u00e8me<\/h3>\n<p><iframe loading=\"lazy\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/i9kibF0upLY?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li>Nous sommes obs\u00e9d\u00e9s par le March\u00e9 qu&rsquo;adresse l&rsquo;entrepreneur, les \u00e9quipes de l&rsquo;entrepreneur PAS son id\u00e9e.\n<ul>\n<li>Nous sommes tr\u00e8s mauvais a \u00e9valuer les id\u00e9es.<\/li>\n<\/ul>\n<\/li>\n<li>Le march\u00e9 est le probl\u00e8me auquel l&rsquo;id\u00e9e de l&rsquo;entrepreneur apporte une solution.<\/li>\n<li>Nous pr\u00e9f\u00e9rons une mauvaise id\u00e9e dans un bon march\u00e9 (un vrai probl\u00e8me), plut\u00f4t qu&rsquo;une tr\u00e8s bonne id\u00e9e dans un mauvais march\u00e9 (un petit probl\u00e8me pour peu de gens)<\/li>\n<li>L&rsquo;\u00e9valuation de l&rsquo;ampleur de la taille du probl\u00e8me (le nombre de gens que cela concerne) est souvent mal fait par l&rsquo;entrepreneur et par l&rsquo;investisseur, parce qu&rsquo;il se fonde sur le monde (microcosme) que lui m\u00eame connait.<\/li>\n<li>Les enqu\u00eates de march\u00e9 sont inutiles pour les ruptures technologiques car tant que la solution n&rsquo;existe pas, les consommateurs n&rsquo;ont pas conscience que le probl\u00e8me existe. Exemple de la TV de Bernard Tapie (Installation gratuite puis retrait propos\u00e9 au bout de 2 semaines), idem pour les PC, les mobiles, les Smartphones &#8230;. pas de produit&#8230; pas d&rsquo;attentes &#8230; mais un besoin sous-jacent<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.thefamily.co\/<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3221","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"http:\/\/www.blue-bears.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.blue-bears.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.blue-bears.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.blue-bears.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.blue-bears.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3221"}],"version-history":[{"count":2,"href":"http:\/\/www.blue-bears.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3221\/revisions"}],"predecessor-version":[{"id":3223,"href":"http:\/\/www.blue-bears.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3221\/revisions\/3223"}],"wp:attachment":[{"href":"http:\/\/www.blue-bears.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.blue-bears.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3221"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.blue-bears.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}